All Rights Reserved, This is a BETA experience. For Sony, it meant a rate of 1 Yen = $0.0089. Universal launches audio-visual content house Mercury Studios, led by CEO Alice Webb, Video games veteran Adam Orth exits role at Sony Music, TikTok and Sony Music ink licensing deal for major’s ‘roster of global superstars and exciting emerging artists’, Sony ups its annual Music revenue forecast by over $500m… during a pandemic, Universal Music Canada – MANAGER, URBAN MARKETING (CN, Universal Music Canada – DIRECTOR, URBAN MARKETING (CN), Tenth Street Entertainment – Head of Communications and Public Relations (US), Better Noise Music – Product/Label Manager (US), Sony Music acquires distribution company Human Re-Sources, brings in J.Erving in new EVP role, Spotify just invented AI technology that will police songwriter plagiarism, Hipgnosis Songs Fund is now worth $1.7bn... and is on course to generate $120m-plus this year, Primary Wave buys majority stake in Stevie Nicks publishing catalog for around $80m, ‘People were staring at me and Post. Fate/Grand Order, which is available on both iOS and Android, is – as you’ve probably guessed – an ‘application based on [an] animation title’. “We have had situations where we’ve been able to quickly identify an emerging hit single with an album track that was not initially intended to be a marketing focus.”. Sony Music—and indeed, recording as a whole—is riding on four years of healthy growth. But last year, Sony Music introduced “real-time royalties” and “cash out” features to its Artist Portal. Consumer Tech. Its global revenues reached $965m in 2017, according to MBW’s calculations. At Sony, streaming has ushered in a new era of data transparency for both employees and artists. But those who do can use the information to target audiences in their songwriting, touring or social campaigns. For 2016’s figures, we repeated this currency conversion style, but with the prevailing rate for that year in both cases, in order to create a constant currency picture in USD to aid the accuracy of market share movement. They are headquartered at New York, NY, and have 2 advertising & marketing contacts listed on Kochava. Nor is the reason why Sony Corp reports it as part of its broader ‘Music’ activities – rather than its ‘Game & Network Services’ division (aka PlayStation). In the analog era, artists were often in the dark about their income. Company servers get stalled, or the number of CPU threads allocated to critical application or databases are configured incorrectly or RAM memory runs out. Sony Corp’s global publishing revenues are measured by taking Sony/ATV’s sales and then adding the results from the corporation’s publishing interest in Japan (Sony Music Publishing Japan). Artists still generally make far more money from touring than they do from streaming or album sales, so it pays to book shows in cities where the fanbase is most fervent. Take, for example, the graph below. If, for instance, an up-and-coming artist routinely sees her biggest spike in streams late at night in urban areas, then she has a good chance of winning new fans by joining the bill of a more established artist with the same fanbase of city-dwelling night owls. And it’s going gangbusters. “We understood from the beginning the importance of data as the business model shifted from ownership to consumption via streaming,” says Dennis Kooker, president of global digital business and U.S. sales for Sony Music Entertainment. In this article, we explore how data analytics have transformed marketing at Sony Music Entertainment and in the recorded music industry at large. Some artists might not want the granular look, and that’s fine, says Kooker. ‘Since 2018, there’s been three crazy deals in the record business. Soon after the merger SME and BMG Sony BMG became the largest distributor of music and labels in the world second only to Universal âUMGâ. Where this rather messes things up for an online music industry publication like MBW is when we try to work out the respective performances of the world’s biggest music rights corporations on a profit basis. If an artist releases a video tour diary, a label can promote it specifically on the social channel where most of that artist’s fans are active. This Sony/ATV figure includes 39.8% of EMI Music Publishing’s net income, representing the equity stake Sony holds in that company. In the last calendar year, VM&P saw its revenues grow to $2.2bn, up from $1.5bn in the prior year. Join to Connect. That is a fact, in that Sonyâs âMusicâ operations turned over $6.9bn in the year, while Universal Music Group turned over $6.4bn. In another scenario, a label can use data to pair artists together based on overlapping fan profiles. Get quick and easy access to content stored on devices in the home*, and "Throw" content to local connected devices*. “We can use consumption patterns of early fan engagement with tracks to help inform decisions of which songs we should focus on for playlist strategies and expanded promotion campaigns,” says Kooker. Sony Music works with Advertising technology companies such as DoubleClick.Net, Google Adsense. “We can do that in the most macro sense for the globe, and we can do that in the most micro sense for a single city,” says Kooker. - R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R JENNIFER GEDDY, DIRECTOR, CRM & WEB MARKETING, SONY ELECTRONICS MICHAELA ION, SENIOR MANAGER, CRM, SONY ELECTRONICS Scaling Big Data For Stronger Marketing Campaigns 2. Knowing an artist’s streams spike organically in winter, for example, a label could begin running promotions for an upcoming tour at the end of fall. Now musicians can see immediately how much money they’ve received from streaming services and other digital partners. Sony Music announced two initiatives that will "allow our artists and royalty participants to view and withdraw earnings faster than before." The competition of these four companies depends on the popularity of the artist and their songs. 39 Sony Data Analyst jobs available on Indeed.com. You may opt-out by. MBW does not and will not share your data with any third-parties. Similar situations happen every day. Sony Corporation also reports a line for music publishing – but it’s a little more complicated. Digital streaming gives labels new tools for observing how fans interact with its artists’ music. The best of MBW, plus the most important music biz stories on the web. I did two of them…’. Let’s move on to publishing. It helps that Sony Music oversees major labels like Columbia, Epic and RCA. Data Team Lead at Sony Music Entertainment New York, New York 500+ connections. The trend of "big data growth" presents enormous challenges, but it also presents incredible business opportunities. Big Data performs their song "Dangerous" live on the #ALT987Penthouse rooftop at the Historic Hollywood Tower. Sony Music has been celebrating Hispanic Heritage Month with events and programming anchored around four main themes: MUSICA, SABOR, CO. Better yet, they can draw down money at any time. The key driver for this performance was a mobile video game called Fate/Grand Order, which Sony continually bigs up in its quarterly presentations to shareholders for a “strong performance”. In 2019, Sonyâs music segment revenue amounted to over seven billion U.S. dollars, part of a global music industry that is projected to be worth over 65 billion U.S. dollars by 2023. Big Data is the next step in Sonyâs strategy. Oct 15, 2020 | Inside Sony Music: Hispanic Heritage Month and BAILA Dance Lessons. Quite what it has to do with music is not exactly clear. For a better view of where each dollar is coming from, artists can even sort the royalties by region, source or time period. It wasn’t what they expected.’, Spice Girls, Kylie, and a Near-Death Experience: Biff Stannard talks songwriting and battling demons, ‘I was shocked the major music companies even let us in the business.’, ‘I turn my hurt into gas, into fuel, to keep going and working harder.’. Sony Music Entertainment sees big growth prospects for music streaming in Nigeria, thanks to falling internet data costs and a large, growing population, a senior executive told Reuters. The data-driven techniques of finding new hitmakers like Lil Nas X, Powfu, and others are a nascent look at the music industryâs future. As established elsewhere, UMG labels saw their revenues jump $503m last year – with a $581m increase in streaming revenues. Sony’s labels, meanwhile, saw a $206m rise in recorded music sales. However, it’s also a fact that relies heavily on a pretty broad stretching of the definition of ‘music’. Sony: Scaling Big Data for Stronger Marketing Campaigns 1. “Our goal is to provide our artists with as much relevant data around audience, market trends and commercial opportunities as possible,” says Kooker. 1-7-1 Konan Minato-ku, Tokyo, 108-0075 Japan TEL 81-3-6748-2111 Access 5 minutes walk from Konan Exit of Shinagawa Station Representative Corporate Executive Officers Royalty payments came only once or twice per year, so musicians had to wait to see what they’d made. Numbers reflect select media types and may not add up to 100 due to rounding. Big Data. Sony Music DESIGN OF BIG-DATA BRAND MANAGEMENT PLATFORMS. “That way they have the ability to make highly informed decisions for their careers and in their creative approach.”.